SEO or search engine optimization is a term often bandied about by companies who want to sell you their services. While SEO specialists can improve your ‘organic’ (I’ll explain what this means later) ratings, whether their services are worth the money you are asked to pay is debatable.
The first thing to understand is that SEO takes time. Two to three months before seeing positive results is realistic, so any company that says in their promotional material ‘We guarantee the number one spot in Google in 2 weeks’ or similar is worth steering clear of. Why? – because they are probably using shady techniques that will most likely get your website penalised by Google. That is something you definitely do not want to happen. Continue reading